![]() ![]() ^ "The Zero Moment of Truth Macro Study".^ "ZMOT: Why It Matters Now More Than Ever".2 the point in a bullfight when the matador is about to kill the bull. ^ "Marketing: The 4 Moments of Truth ". 1 a moment when a person or thing is put to the test."Customer satisfaction in the first and second moments of truth". ![]()
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